Thursday, October 1, 2026

Kindles are making a comeback—and are more expensive than ever

PLUS: Bose released its first wired earbuds in more than a decade.

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Kindles are having a massive resurgence. Amazon reports double-digit growth over the last three years, with 60 to 65 percent of people buying a Kindle having never owned one before, driven by Gen Z, millennials, and Gen Alpha. Kindles are also more expensive than ever, due to the ongoing memory crisis, but that isn’t slowing Amazon down. With the Kindle’s 20th anniversary coming up in 2027, Amazon is kicking off celebrations with an entirely refreshed lineup, now available in plastic or aluminum. These Kindles are thinner and lighter than ever. But you might be more interested in some of the new accessories, like the Kindle Click—Amazon’s official wireless remote with page-turn buttons for your e-reader.


It was a busy week for audio too. Bose kicked off the week with its first wired earbuds in more than a decade, thanks to their popularity with teens. They cost $99. On the opposite end of the spectrum, London-based Nothing unveiled its most premium over-ear headphones to date—the $499 Headphone (1) Pro—which uniquely feature a triple-driver architecture for balanced, dynamic sound. Or if sound isn’t your priority, maybe you’re interested in Neurable’s first in-house brain-scanning headphones? The Neurable One is designed to help you focus, with 12 EEG sensors baked into the nylon ear cups. If your focus is drifting, you’ll hear a ping to get you back on track. Sorry, what was I saying?

Julian Chokkattu

Senior Gear Editor

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

THIS WEEK’S PICKS

Amazon’s New Kindle Lineup Is Lighter, Thinner, and More Metal

 

By Julian Chokkattu

 

Ahead of the Kindle’s 20th anniversary next year, Amazon is refreshing its entire range of e-readers with fresh colors, an aluminum build, and a new frame design that’s both thinner and lighter.

READ MORE

Neurable’s First Brain-Scanning Headphones Want to Fine-Tune Your Focus

 

By Julian Chokkattu

 

The company claims that its new device, the Neurable One, can keep you in the zone, calculate the best time to take a break, and tell you when your “brain battery” needs a recharge.

READ MORE

Bose Brought Back Wired Headphones, and Teens Are to Thank

 

By Harry Rabinowitz

 

The Bose Noise Cancelling Wired Earbuds are the first new wired headphones from the brand since 2015, inspired directly by teen preferences. We got an early listen.

READ MORE

HOW TO

How to Beat Surveillance Pricing Before It Bleeds You Dry

 

If there’s one thing most people can agree on these days, it’s that just about everything is too expensive. Among the many reasons for this is surveillance pricing, which is just as dystopian and infuriating as it sounds. Ideally, technology is supposed to enhance our lives—reduce obstacles and friction, make things feel a bit more seamless. But if you haven’t already caught on, that is often not how it shakes out. Read Reece Rogers’ interview with Lindsay Owens, author of Gouged, who says fixed pricing—which we all took for granted—is “under attack, if not gone.” Here’s what that means for you, and what you can do about it.—writes Elana Klein.

READ MORE

Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?

 

By Reece Rogers

 

Meta says Muse is just for adults, though its cuddly, Labubu-like mascot—and upcoming Tamagotchi-style AI device—may be disarming for users of all ages.

READ MORE

OpenAI’s Dots Are Always-On AI Agents—and Its Answer to Meta’s Muse

 

By Reece Rogers

 

These cute agents are designed to connect to your apps and tackle multistep tasks.

READ MORE

Casio’s Crystal G-Shock Is the Most Expensive Ever Made

 

By Jeremy White

 

Meet the full-blue sapphire MRG-D5000, a crazy G-Shock that costs more than a Patek Philippe or Porsche Macan.

READ MORE

Nothing’s New Headphone (1) Pro Are Made for the Studio

 

By Julian Chokkattu

 

With three drivers in each ear and tuning from Metropolis Studios, Nothing wants its new $399 cans to shine in the studio while also making your commute more musical.

READ MORE

Away’s New Series 3 Luggage Plays It Safe—That’s the Point

 

By Les Shu

 

Away’s third generation of its iconic luggage retains the familiar design while introducing invisible tech, such as a new wheel system and an improved telescoping handle.

READ MORE

16 Products From Women Designers You Need to Know

 

By Chris Haslam and Jeremy White

 

From electric trucks to health trackers, women designers are guiding consumer tech to a better place.

READ MORE

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