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Today's designers grapple with the challenge of infusing their work with Brazilian cultural authenticity beyond stereotypes like carnival and football.
💥 Challenges as Catalysts for Creativity
Factors such as economic disparities, political turbulence, and cultural dynamics converge to shape Brazil's turbulent design scene.
Fabiano Higashi, Head of Art at Wieden+Kennedy São Paulo, believes that these challenging environments are great for inspiring unique creativity.
👊🏼 Navigating Boundaries or Breaking Barriers?
Higashi says that the designers in Brazil can be divided into two groups:
The first group includes UX designers, influencers, and behaviorists who navigate within established boundaries.
The second group, known as the rebel alliance, rejects the convention. They aim to disrupt and challenge established norms.
Here's a look into what the future of logo design has in store:
🔊 Sensory Logos
As TikTok and podcasts rise in popularity, sonic branding gains momentum, creating memorable audio logos.
In the metaverse, logos are reimagined in 3D. Coca-Cola, for instance, ventured into NFTs with digital collectibles, breathing life into its iconic logo.
🤖 AI-Driven Logo Design
AI-powered design tools like DALL-E 2 and DALL-E Mini are democratizing logo creation. These tools enable brands to swiftly craft high-quality logos.
🛰️ Logos Visible from Space
Logos are expanding in scale, with brands like Target, Tesla, and Disney using their rooftops for branding.
Giant 3D billboards are designed to celebrate milestones, as seen with Nike Japan's Air Max Day display.
🌍 Culturally Refreshed Logos
Brands are adapting logos to embrace inclusivity and convey their internal mission.
In the face of global events like Russia's actions in Ukraine, McDonald's adjusted its branding, showcasing the power of logos as symbols of change and adaptation.
Apple's memorable logo was created by American graphic designer Rob Janoff.
In 1977, Steve Jobs enlisted Rob Janoff, a seasoned logo designer to redesign the old Apple logo. Janoff came up with a simplified apple emblem featuring a vibrant rainbow spectrum. Over the years, the logo has undergone many changes but this iconic symbol remains the same.
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