Fly High with these Airline Brand Design Tips from Pros
The Brutalist Web Design Revolution
Let's dive in, shall we?
TRIVIA QUESTION
Which airline holds the record for the longest non-stop commercial flight by distance?
Scroll down for the answer...
BRAND DESIGN
Fly High with these Airline Brand Design Tips from Pros
How do you design a brand that's aimed at the clouds? Here are 5 tips from the most famous airlines in the world:
🛫Tip #1 Listen, Learn, Design
Edmond Huot, a renowned airline livery designer, emphasizes understanding the airline's aspirations before diving into design.
🛫Tip #2 Draw Inspiration from History
Huot also draws inspiration from iconic 1960s airline brands like Braniff and TWA, infusing some vintage charm and nostalgia into modern designs.
🛫Tip #3 Craft a Cohesive Journey
Design isn't limited to aircraft exteriors; it extends to every touchpoint of the passenger journey.
Tailwind Air's shore terminal transformation is an excellent example of a cohesive design that improves the travel experience.
🛫Tip #4 Embrace Emotional Connections
Graphic elements evoke emotions and cultural ties, amplifying brand identity.
Island Air's livery, inspired by Hawaiian motifs, and Northern Pacific Airways' Arctic-themed palette showcase the power of visual storytelling.
🛫Tip #5 Innovate with Consistency
Maintaining brand consistency while evolving is key to longevity.
VistaJet prioritizes a holistic brand experience, from uniformity in cabin scents to consistent cabin furnishings, ensuring a seamless journey worldwide.
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MEME OF THE WEEK
TRIVIA ANSWER
Singapore Airlines holds the title for the world's longest non-stop flight.
In 2018, Singapore Airlines reclaimed the title for the world's longest non-stop flight with its Singapore to Newark route, covering approximately 9,534 miles (15,343 kilometers) in about 18 hours and 45 minutes.
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