Packaging Design Tactics to Set Your Brand Apart in 2024
Let's dive in, shall we?
TRIVIA QUESTION
Where did Coca-Cola's contour-shaped bottle come from?
Scroll down for the answer...
DESIGN DECADE
A Decade of Design: The Psychedelic '70s
Step back in time to the groovy '70s, when graphic design was a kaleidoscope of color and creativity.
Here's a glimpse into this iconic era:
Bold and Psychedelic
The '70s were all about breaking free from tradition, and graphic designers embraced this spirit with bright colors, flowing shapes, and mind-bending patterns.
👉Album covers for artists like David Bowie and Pink Floyd became canvases for psychedelic art, mirroring the surreal sounds of the era.
Artists to Remember
Milton Glaser, the mastermind behind the iconic "I ♥ NY" logo, Paula Scher, a pioneer of postmodern design, and Peter Saville, known for his groundbreaking album covers, were among the visionary designers who left their mark on the '70s.
Cultural Impact
From music festivals to political movements, graphic design played a pivotal role in shaping the culture of the '70s. Posters and album covers became symbols of counterculture rebellion, while DIY typography and handcrafted designs reflected a spirit of individualism.
'70s Design in the 21st Century
The bold aesthetics and experimental spirit of '70s graphic design continue to inspire modern designers.
👉Brands tap into retro nostalgia with vintage-inspired logos and packaging, while filmmakers and musicians pay homage to the era's iconic visuals in their work.
"A hen's egg is, quite simply, a work of art, a masterpiece of design and construction with, it has to be said, brilliant packaging!"
– Steve Jobs
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PACKAGING DESIGN
Packaging Design Tactics to Set Your Brand Apart in 2024
In today's experience-driven market, packaging design isn't just about looks—it's about creating memorable moments.
Here are the hottest trends shaping packaging design in 2024:
📱Interactive Packaging: From QR codes to sensory materials, brands are creating immersive experiences that extend beyond the unboxing moment.
Take inspiration from Enosophia's wine labels that play music when scanned.
🌈Hyper Contrast: Catch eyes with bold contrasts and vibrant colors. The "more is more" approach to design creates visual impact and joy, perfect for brands with playful personalities.
🍾Discreet but Deluxe: Luxury doesn't have to shout. In 2024, we're embracing subtle sophistication. Think unique finishes, embossed details, and layers of discovery that elevate the unboxing experience.
📻50s Comeback:Nostalgia meets modern flair in the revival of 1950s design. Warm colors, whimsical illustrations, and retro charm are making a stylish comeback, offering a sense of comfort and familiarity.
The iconic contour-shaped bottle of Coca-Cola originated from a design competition in 1915.
8 to 10 glass companies across the United States received the challenge to create a "bottle so distinct that you would recognize it by feel in the dark or lying broken on the ground." In 1916, the Root Glass Company won the challenge with their contour-shaped design.
I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at alex@mightydeals.com.
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Alex from Mighty Deals
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