If you've been a creative for some time, you probably have at least one friend that has started their own streetwear label. You know what I mean… plain t-shirts in fun colors with some basic screen-printed lettering that are priced to make your eyes water. Sound familiar? Ever wonder how those folks get away with making so much money for doing so little?
It's the font. Yup, I said it… a good font is worth the price, and people are buying! Today we have one of those fonts that could inspire a whole new wave of cool t-shirts — the clean aesthetic and visibility make me want to put it on absolutely everything. The best part? You can use it in the office too… This typeface looks good anywhere!
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