Who was the first woman to be inducted into the Art Directors Club Hall of Fame?
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PATTERNS
A Fresh Take on Plaid + Tips to Use it Right
Plaid is a timeless pattern that adds warmth and character to any space.
Let's take a look at its origins.
📜History of Plaid
Plaid originally emerged in Scotland. Formerly known as "tartan", it represented different clans through unique colors and patterns.
In the 19th century, it gained popularity in England and the United States, especially during the Victorian era.
Plaid has since evolved beyond its Scottish roots, becoming a global design trend with vast interpretations across fashion, interior design, and other fields.
🗒️Tips for Using Plaid
Whether it's fashion or interior design, too much plaid can look cliché. So, how do you use it right?
Here are some tips to help you make the most out of it:
1. Choose the Right Colors: Begin with colors and patterns you enjoy. Repeat colors from your palette and add new hues for variety. This creates a cohesive, balanced design.
2. Pair it with Other Patterns: Plaid works well with a variety of other patterns, such as florals or geometrics. Mixing patterns adds dimension and energy to your designs.
3. Use Plaid in Unconventional Ways: Don't limit yourself to traditional uses of Plaid. Experiment with the pattern in unexpected places and applications to create a fresh and modern look.
4. Mix Scales: Combine different scales of patterns for visual interest. Pair large-scale plaids with smaller patterns or solids to create depth and contrast.
5. Balance Design Elements: Plaid can add sophistication and grounding to your work. Use it to offset more whimsical or delicate elements for a well-rounded design.
"There is something to be said about a woman's touch. I always strive to enhance the feminine side of design, which I believe lends a warm, whimsical, nurturing environment.."
—Sasha Bikoff
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The design world owes much of its evolution to the innovative work of women throughout history.
Let's dive into the stories of five women who made design history.
1. Carolyn Davidson: Best known for designing the iconic Nike Swoosh logo in 1971, Carolyn Davidson's work is instantly recognizable worldwide.
She was a student when she created the Swoosh, a design symbolizing movement and victory.
2. Dorothy Hayes: Dorothy Hayes from Mobile, Alabama, championed the rights of female designers and people of color in the industry.
She organized Black Artists in Graphic Communication, an exhibition that highlighted the work of 49 young Black designers. Hayes also founded Dorothy's Door and created work for major clients like CBS Radio and AT&T.
3. Susan Kare: A pioneer of pixel art and computer interface design. Kare's work on the original Apple Macintosh shaped modern technology.
She designed many iconic pixel icons, including the Lasso, Grabber, and Paint Bucket tools.
4. Paula Scher: With a career spanning decades, Paula Scher revolutionized graphic design with her bold imagery and illustrative typography.
Her work includes album covers, theater graphics, and logos for major brands.
5. Valentina Kulagina: A key figure in the Constructivist avant-garde movement in the Soviet Union. Kulagina's work combines graphic photomontages, painting, and typography.
Her powerful imagery captured revolutionary propaganda and made her a standout in the design world.
The first woman to be inducted into the Art Directors Club Hall of Fame was Cipe Pineles in 1996.
Pineles was known for her work as the art director for major magazines such as Seventeen, Charm, and Glamour. She was also the first woman member of the New York Art Directors Club. Her innovative approach to design set a high standard for editorial design.
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