Saturday, October 17, 2026

Newsletter exclusive: Timeless watches under $400—curated by our expert

PLUS: The best men’s undershirts, leaf blowers, and tech gifts.

WIRED Gear Logo - Deals of the Week

This week:

  • “Cheap” watches are better than ever. Jeremy White handpicks four stellar pieces.
  • First reactions to Apple’s new HomeView.
  • A Kindle upgrade that’s actually worth it.
  • Kirkland Signature men’s undershirts are an incredible value buy.

There’s never been a better time to get into affordable watches. Ask Jeremy White, our resident expert, who recently fooled Rolex when he brought in a well-made dupe for servicing. Turns out, it’s comically boring to spend half a grand on counterfeit luxury when you could score something truly unique for even less. Little-known microbrands and vintage heritage finds, often with a distinctive design pedigree and horological history, have made the sub-$400 space more vibrant than ever. Luxury brand names used to be synonymous with taste. But to me, there’s nothing cooler than unearthing a hidden gem with a story to tell—no matter how little it costs.


I’ve narrowed down my own rotation to three pieces—the weekend-ready Casio (now 16% off); a 1950s Omega Seamaster, sourced from Chen’s in NYC; and a funky, affordable ’60s tool watch from Arrows Vintage—but this is a dangerous hobby, and suddenly I’m eyeing styles for each day of the week. So I challenged Jeremy to find me my next watch for under $400.

COOPER FLEISHMAN

Executive Commerce Director, WIRED

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more.

THE WISHLIST

Four timeless watches that won’t break the bank—curated by Jeremy White, Senior Innovation Editor.

  • DIVE DEEP

    Caravelle Sea Hunter | $300

    Caravelle has absolutely no right to make a mechanical dive watch as attractive and capable as this at this price, but here it is all the same. So elegant and stylish, it’s practically a GADA (“go anywhere, do anything”) watch. But 200 meters of waterproofing, a unidirectional bezel, and a 42-hour power reserve make the Sea Hunter an ideal sports watch too.

  • DRESS UP

    Orient Bambino 38mm | $295

    Unquestionably one of the best-value automatic dress watches you can buy today, the $295 Orient Bambino boasts a timeless 38-mm design that pairs beautifully with a leather strap. You can view the automatic Japanese movement inside via the exhibition case back, and there’s even 30 meters of water resistance—not that you should be swimming with such a watch. Feeling less traditional? Go for the pink dial with a stainless steel bracelet.

  • GADA, OOH-LA-LA

    Citizen Tsuyosa | $396

    Pickings are slim for genuinely automatic GADA watches under $400, but the Citizen—with its classic black dial, 50 meters of water resistance, 42-hour power reserve, date window, and integrated stainless steel bracelet—will see you right from beach to boardroom. We recommend the more wearable 37-mm range. Or, venturing above $600, park Citizen and go for the Lorier Falcon or Trasker Commuter 36 instead.

  • VINTAGE VIBES

    Sea-Gull 1963 “International Edition” | $269

    Looking a little further afield can pay off in the watch world. A great example of this is the Sea-Gull 1963, a hand-wound mechanical chronograph based on a vintage pilot's timepiece originally built for the Chinese Air Force in 1961. The 38-mm size is perfectly wearable—and there’s no arguing with the price tag. It’s a gateway drug into collecting. Get it on a green NATO strap.

THE SMARTER BUY

“These are the softest T-shirts you’ve ever had,” said my wife, Ellie, folding laundry while our 16-month-old bulldozed her piles. “Where are they from?” The answer might shock you: Costco! I’ve tested dozens of men’s tees, but now, thanks to a tip from Reddit, Kirkland Signature makes my go-to undershirt. If you don’t have a membership, the tees are on Amazon too.

SHOP NOW

LIFE-TESTED, EXPERT-APPROVED

From our homes to yours: two curated picks.

The Best Kindle

Don’t buy the fancy new Kindle (though I’ll admit the aluminum frame might be tempting). For just $10 more, you can get our top pick.

SHOP NOW

The Best Coffee Grinder

Finally, a coffee grinder that gets everything right. I own it—it’s $199 very well spent.

SHOP NOW

WHAT I’M READING

The best new stuff on WIRED.

It’s 2026—Why Can’t We Get Toast Right?

 

Breville’s $300 Eye Q toaster has a lot of tech. Too bad about the bread.

READ MORE

A Giant Apple Watch … for Your Kitchen?

 

First reactions to the Apple HomeView.

READ MORE

We Tested Leaf Blowers Against 5 Pounds of Concrete

 

Ignore the brand claims. Here’s what won our battle.

READ MORE

40 Delightful Gifts Under $100 for Anyone Tech-Savvy

 

Everything comes WIRED-recommended.

READ MORE

ONE LAST THING

I don’t have a vacation around the corner. But if I did, this is the affordable watch I’d get. The most fun wristwear I’ve ever seen—and bizarrely wearable.

The Best of WIRED in Your Inbox

Was this forwarded to you? Sign up.

Plus, find all of our newsletters.

This email was sent to you by WIRED. To ensure delivery to your inbox (not bulk or junk folders), Please add our email address, wired@newsletters.wired.com, to your address book.

View our Privacy Policy | Unsubscribe

Copyright © Condé Nast 2026. One World Trade Center, New York, NY 10007. All rights reserved.

No comments:

Post a Comment